Marketing Through COVID 19
The Covid-19 pandemic has presented ongoing challenges for everyone around the world and is an unusual time for all. People around the globe are trying to adapt to these changes and slowly getting used to what is now known as the “new normal”.
With the global economy in a downturn, most businesses are facing obstacles. Many have to completely rethink their goals and processes to keep their operations running and provide value to their customers. Many have to close due to lack of finances. However, along with these challenges also comes an opportunity for a lot of individuals and businesses to capitalize on – the rising usage of social media for digital marketing and demand for e-commerce platforms.
Now is not the time to slow down and sit back, but rather the time to be proactive and think about what comes next for your business and how you can tap into the growing digital market. Here are some tips to get through the pandemic and maintain your business:
Refocus your Marketing Efforts
If you have not already, now is the time to shift your focus to digital marketing and social media marketing to communicate with customers and maintain brand awareness.
⦁ During the pandemic, around 46% of users have changed their social media usage patterns, with over 39% using social media more than before. (Valassis, 2020).
⦁ Strategizing and sharing content on your social media handles is crucial to grab the attention of your customers.
⦁ Update your social media profiles and start posting content consistently. Engage in paid campaigns on platforms such as Facebook and Instagram. Be as interactive with users as possible through surveys, polls, live chats etc.
Actively communicate with current customers
Almost the entire world is suffering from the pandemic and the uncertainty it has brought with it. There is a sense of unity across communities around the world like never before.
Communicating with your customers during this time will ensure that your business is sensitive to the present reality and that you can relate with their experience. It will help build customer trust and loyalty as you empathize with your customers.
Make your social media platforms a little more personal by sharing your day to day challenges, struggles and experience during the various stages of the lockdowns and the unlocking during this pandemic.
Podcasts are a great way to interact with customers and encourage engagement. They are an intimate medium for sharing personal and collective experiences. 54% of podcast consumers say that they are more likely to consider the brands they hear advertised on various podcasts (Edison Research, 2019). Thus, it can also be a helpful marketing tool.
Keep customers in the loop about business changes
Keep customers in the loop about changes and updates taking place in your business like mode of appointments, safety measures, etc.
If you are making changes to your business operations, for instance, downsize, temporarily shut down or change operating hours, be sure to communicate with your customers through your website and Google My Business account.
Update your social media handles and send emails to customers to let them know what is going on so that you appear to be fully transparent and your customers are informed.
Don’t cut back on marketing and operations
Re strategize your traditional marketing efforts and shift those resources towards digital marketing and pay-per-click advertising, also known as PPC. PPC refers to those ads that show up at the top of search engine result pages like Google when customers search with a relevant keyword.
If you have been selling products through traditional brick and mortar stores, now is the time to create a website to sell products online for your company. Investing in good website design is worth it because 94% of first impressions of your company is through your website. (Webfx, 2020).
If your company provides services to clients, like consulting, figure out new ways to connect with clients and continue your operations. Use Google Meet, Discord or Zoom to hold meetings and provide your services online.
Use online tools
There are plenty of online tools that can ease your day to day operations and help you keep track of progress, attendance, work hours and more:
Google Meet, Discord or Zoom – Stay in touch with team members and clients through live conference calls and meetings.
Clockify – it is a free time tracking software that can be used by employers to keep a track on their employee timings and schedules.
Microsoft Teams – A communication platform for team chats, voice calls for Windows users.
Google Drive and G-Suite – Share files with your team without worry.
Calendly – Manage your appointments swiftly using this free online tool. Integrate it on your website and let your audience schedule appointments directly.
As you can see, there are many ways in which you could strategize and maximize your efforts to make the best of this situation. And you must!
If you need someone to help your business with consultation and digital marketing services, do not hesitate to contact us on firstname.lastname@example.org or click on the link to schedule an appointment with us: http://www.beatthebluesstudios.com/appointments/